Bernie Madoff

In December 2008 Bernie Madoff was arrested under the suspicion of fraud. His Wall Street firm, Bernard L. Madoff Investment Securities LLC, was founded in 1960. Madoff was the chairman of this company through its entire existence until his arrest. Ponzi Schemes such as the one Bernie Madoff started at his company have been around for years; the first being Charles Ponzi’s scheme in the 1900’s. Madoff made history through his scheme as it is considered one of the largest financial frauds ever.Madoff pulled the fraud off by taking money from investors and charities, and promising huge returns. Huge returns are exactly what his investors received also. Madoff was able to miraculously make his investors’ money with continually high percentages. Investors flocked to Madoff after seeing such great profits being made by others. Madoff ran his fraud operation anywhere from 18- 48 years. According to him the first fraud performed started in 1990 whereas, others believe t he company could’ve possibly been illegitimate throughout its existence.How does a person trick thousands of people into investing in a fraud? An answer for that could be good leadership. Madoff’s clients were often times people he knew on a personal basis. Portraying a self-image that showed honesty, intelligence, and confidence, Bernie had his investors trusting him not only financially, but also on a personal level. Although his intentions were selfish, wrong, and ignorant, his followers trusted him fully. This allowed Madoff to continue his process of simply taking money from one investment and giving it as a payoff to another.A process so simple ended up causing thousands of people to be in debt. The totals of his fraud reach numbers upwards of $50 billion. The next question that comes to mind is: how do you take money from all these people and they never realize what is actually happening? Madoff’s general employees didn’t know that the company was a scam but his â€Å"specialized† group of employees did. (Several of the closer employees were also charged with crimes. ) These individuals were all separated from the rest of the company on their own floor.Inside the walls of this floor the company committed its fraud. After the reports were calculated, employees were told to change the reports to a more satisfying result for the investors to see. The reports were sent with false information, often times having interest rates above 15%. Although these rates kept the investors, it brought attention of others after their returns weren’t coming back as high. Even when it wasn’t plausible for the investments to make hardly any money his investors were continually seeing these high interest rates.Some felt obligated to notify the SEC during times like this but his company was always covering its tracks and the SEC often didn’t feel like the allegations were worth any pursuit what-so-ever. Fortunately Madoff had to pay the price for his crime. Madoff was sentenced to 150 years in prison in March 2009 after pleading guilty. As for the investors they were left with close to nothing. Some of the wealthiest in the United States were completely empty handed after the scandal surfaced. The government bailed out some of the investors but the numbers didn’t compare to what investors lost.A master in deception, Bernie seemed trustworthy to the public and always delivered calm, collected responses to all questions of a scam whenever people began to question the legitimacy of the business as early as 1998. The SEC also questioned Bernie a few times where he was never suspected by them to be a serious threat. Although Bernie had several characteristics of a good leader and business owner, it was all in vain due to his lack of ethical standards. Nobody can consider him a good leader or a good person after seeing his true plan for his investors.Madoff did apologize for his actions; saying, â €Å"I cannot adequately express how sorry I am for what I have done. † Madoff indeed can’t express this now. Whenever someone as powerful as Madoff once was comes forward admitting such information, it’s assumed that the public isn’t going to have much sympathy. Madoff set a new example for anyone trying to develop a scam. Most operations such as his don’t make it nearly as far as his. The mind set of these scam artists is to eventually turn the business legitimate or get out somehow.In order to make the business legitimate a person has to make enough money to pay off all the people they owe money to first which is impossible when you have a hole like Madoff did. When Ponzi schemes like this run their track it’s like a snowball effect. Madoff wasn’t technically any closer to the top as anyone trying a Ponzi scheme; he was just rolling a bigger snowball. Questionable leadership characteristics for Bernie Madoff would mostly be ethics b ut others would include: Lack of respect for employees and investors, greed, arrogance, and irresponsibility.His ethics problem is clearly seen by the fact of intentionally betraying thousands of people. His lack of respect includes not only putting his staff in danger of losing their jobs because of him but also because several investors (who sometimes had the confidence to invest all their money with him) lost their life savings thanks to Madoff. Greed was obviously one of Madoff’s downfalls as well, due to the massive amount of money he dealt with every day in his crimes.Arrogance shows with the note of him constantly being in contact with several of his investors and it not causing any problem with him because he thought he was unstoppable in his scam. Lastly, irresponsibility is outlined with every step of his process as he was trusted and didn’t feel it necessary to do what he was saying he was doing with the people’s money. These bad characteristics are w hat led to the fall of Bernie Madoff. It’s unknown how long Madoff spent performing this scheme but if he told the truth about the scam starting in 1990 it’s a shame.To have as much as Madoff had in 1990 would make most people ecstatic, and to see him blow all his honest lifetime earnings and business position just to pull off a Ponzi scheme must be one of the most ridiculous ideas ever constructed. To look at where Mr. Madoff could’ve been if he would’ve been less greedy and used his good leadership skills for good; Bernie might be one of the great business leaders to go down in history. Going down in history that way would really be a blessing to him now and probably more valuable than any amount of money.If there was only one thing to learn from the Bernie Madoff story it is that, without ethics no leader is worth following. To become a good leader you have to have people trust you. Madoff did have people trust him for a long period of time but his lie s caught up to him and now all his legacy holds is a bad reputation. If leader is ethical and good to the people he or she is leading then there won’t be a situation like Madoff’s which ended in total abomination. Works Cited â€Å"Scam of the Century: Bernie Madoff & The $50 Billion Heist. †Ã‚  CNBC. com. Cnbc, n. d. Web. 27 Jan. 2013. Bernie Madoff In December 2008 Bernie Madoff was arrested under the suspicion of fraud. His Wall Street firm, Bernard L. Madoff Investment Securities LLC, was founded in 1960. Madoff was the chairman of this company through its entire existence until his arrest. Ponzi Schemes such as the one Bernie Madoff started at his company have been around for years; the first being Charles Ponzi’s scheme in the 1900’s. Madoff made history through his scheme as it is considered one of the largest financial frauds ever.Madoff pulled the fraud off by taking money from investors and charities, and promising huge returns. Huge returns are exactly what his investors received also. Madoff was able to miraculously make his investors’ money with continually high percentages. Investors flocked to Madoff after seeing such great profits being made by others. Madoff ran his fraud operation anywhere from 18- 48 years. According to him the first fraud performed started in 1990 whereas, others believe t he company could’ve possibly been illegitimate throughout its existence.How does a person trick thousands of people into investing in a fraud? An answer for that could be good leadership. Madoff’s clients were often times people he knew on a personal basis. Portraying a self-image that showed honesty, intelligence, and confidence, Bernie had his investors trusting him not only financially, but also on a personal level. Although his intentions were selfish, wrong, and ignorant, his followers trusted him fully. This allowed Madoff to continue his process of simply taking money from one investment and giving it as a payoff to another.A process so simple ended up causing thousands of people to be in debt. The totals of his fraud reach numbers upwards of $50 billion. The next question that comes to mind is: how do you take money from all these people and they never realize what is actually happening? Madoff’s general employees didn’t know that the company was a scam but his â€Å"specialized† group of employees did. (Several of the closer employees were also charged with crimes. ) These individuals were all separated from the rest of the company on their own floor.Inside the walls of this floor the company committed its fraud. After the reports were calculated, employees were told to change the reports to a more satisfying result for the investors to see. The reports were sent with false information, often times having interest rates above 15%. Although these rates kept the investors, it brought attention of others after their returns weren’t coming back as high. Even when it wasn’t plausible for the investments to make hardly any money his investors were continually seeing these high interest rates.Some felt obligated to notify the SEC during times like this but his company was always covering its tracks and the SEC often didn’t feel like the allegations were worth any pursuit what-so-ever. Fortunately Madoff had to pay the price for his crime. Madoff was sentenced to 150 years in prison in March 2009 after pleading guilty. As for the investors they were left with close to nothing. Some of the wealthiest in the United States were completely empty handed after the scandal surfaced. The government bailed out some of the investors but the numbers didn’t compare to what investors lost.A master in deception, Bernie seemed trustworthy to the public and always delivered calm, collected responses to all questions of a scam whenever people began to question the legitimacy of the business as early as 1998. The SEC also questioned Bernie a few times where he was never suspected by them to be a serious threat. Although Bernie had several characteristics of a good leader and business owner, it was all in vain due to his lack of ethical standards. Nobody can consider him a good leader or a good person after seeing his true plan for his investors.Madoff did apologize for his actions; saying, â €Å"I cannot adequately express how sorry I am for what I have done. † Madoff indeed can’t express this now. Whenever someone as powerful as Madoff once was comes forward admitting such information, it’s assumed that the public isn’t going to have much sympathy. Madoff set a new example for anyone trying to develop a scam. Most operations such as his don’t make it nearly as far as his. The mind set of these scam artists is to eventually turn the business legitimate or get out somehow.In order to make the business legitimate a person has to make enough money to pay off all the people they owe money to first which is impossible when you have a hole like Madoff did. When Ponzi schemes like this run their track it’s like a snowball effect. Madoff wasn’t technically any closer to the top as anyone trying a Ponzi scheme; he was just rolling a bigger snowball. Questionable leadership characteristics for Bernie Madoff would mostly be ethics b ut others would include: Lack of respect for employees and investors, greed, arrogance, and irresponsibility.His ethics problem is clearly seen by the fact of intentionally betraying thousands of people. His lack of respect includes not only putting his staff in danger of losing their jobs because of him but also because several investors (who sometimes had the confidence to invest all their money with him) lost their life savings thanks to Madoff. Greed was obviously one of Madoff’s downfalls as well, due to the massive amount of money he dealt with every day in his crimes.Arrogance shows with the note of him constantly being in contact with several of his investors and it not causing any problem with him because he thought he was unstoppable in his scam. Lastly, irresponsibility is outlined with every step of his process as he was trusted and didn’t feel it necessary to do what he was saying he was doing with the people’s money. These bad characteristics are w hat led to the fall of Bernie Madoff. It’s unknown how long Madoff spent performing this scheme but if he told the truth about the scam starting in 1990 it’s a shame.To have as much as Madoff had in 1990 would make most people ecstatic, and to see him blow all his honest lifetime earnings and business position just to pull off a Ponzi scheme must be one of the most ridiculous ideas ever constructed. To look at where Mr. Madoff could’ve been if he would’ve been less greedy and used his good leadership skills for good; Bernie might be one of the great business leaders to go down in history. Going down in history that way would really be a blessing to him now and probably more valuable than any amount of money.If there was only one thing to learn from the Bernie Madoff story it is that, without ethics no leader is worth following. To become a good leader you have to have people trust you. Madoff did have people trust him for a long period of time but his lie s caught up to him and now all his legacy holds is a bad reputation. If leader is ethical and good to the people he or she is leading then there won’t be a situation like Madoff’s which ended in total abomination. Works Cited â€Å"Scam of the Century: Bernie Madoff & The $50 Billion Heist. †Ã‚  CNBC. com. Cnbc, n. d. Web. 27 Jan. 2013.

Proposed Market Entry Strategy Essay

1. Executive Summary The use of air conditioning is widespread since it does not only provide appropriate room temperature for electrical equipments that make internet and telecommunication works but also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. However, the use of air conditioning devices is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. One of air purifying and cooling products available in the market is EnerVent ®, which developed by Northridge Enterprise. The company understands that to win customers’ hearts, there are four key features that EnerVent ® should possess; they are true Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the issue, this paper has elaborated several issues concerning the market entry strategy for EnerVent ® including target markets, market potential, competitive market analysis, marketing objectives, marketing mix strategy (product, place, promotion, and place) 2. Introduction 2.1. Development of Air Conditioning and Purifying Products Nowadays, the discussion over the benefits of the sophisticated information technology including computers and telecommunications on business and communication is an endless topic in seminars or exhibitions. However, in order to work properly, such equipments need low-temperature in order to prevent overheating so that the use of high-power air conditioning is vast in the equipment rooms. In addition to the use of air conditioning devices for cooling rooms, they also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. This makes sense since the use of air conditioning is widespread and easily found in almost every place that provide comfortable atmosphere. According to ARI CoolNet, air conditioning has several functional benefits as following: ï‚ § Providing personal comfort ï‚ § Improving productivity in the workplace where it relates to the comfortable place the air conditioning provides ï‚ § Increasing good medical and health services ï‚ § Helping vendors to preserve fresh and frozen foods like seafood, frozen potatoes, sausage an many others ï‚ § Protecting electrical equipment from excessive heating Since the use of air conditioning, previously called as manufactured air, is vital in day-to-day activities, it becomes a significant invention in human history. However, recent air conditioning or ventilation products do not end in the development of fancy casing or cooler temperature but also in several values added features. For example, the invention of Plasma cluster technology, which is capable of killing 99-percent bacterium and viruses including Aviation flue viruses, becomes the Sharps’ competitive advantage that generate revenue for the Japanese company’s air conditioning and cooling products including refrigerators, chillers, air conditioner, air purifiers, to name a few. However, the use of air conditioning products is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. 2.2. EnerVent ® Products EnerVent ® is manufactured to fulfill the need for efficient ventilation system that has several features including compact design (small) and lightweight compared to existing whole house and individual room air conditioning system. The EnerVent ® has favorable tagline that clearly target particular customers as following: There is nothing like fresh air from open windows on a Spring day. Yet high heating and air conditioning costs keep homes sealed tight to save money. Harmful odors, gases, mold, and germs stay in. Even quality air purifiers can only clean and circulate the same air. The EnerVent ® system offers the best of both worlds, bringing in and circulating out up to 12 true air exchanges daily without a significant energy penalty† The EnerVent ® jargon suggests that there are four features that the company concerns when developing EnerVent ®; they are Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the size, Figure 1 shows example of several air conditioning designs that appear to be ‘usual’, large, and ‘compact’ design. (a) GMG (b) Delonghi Figure 1 Several Design of Existing Air Conditioning System Source: OK CHINA INDUSTRIAL LTD, 2007 In addition to size, competition in air conditioning system evolves into the provision of fresh air that circulate the true fresh air from the outside instead circulating the same air. This feature is significantly important since people have great concerns over the raising pollution because of industrial plants discard smoke, the forest fire, bad air-refreshing systems in a house, etc. Generally, air pollution in the U.S., to be precise, and other industrial countries is because acid rain in both the U.S. and Canada in which the US becomes a country that emits a large amount of carbon dioxide as the result of fossil fuels burning; limited resources of natural fresh water, water pollution due to pesticides and fertilizers (â€Å"Air pollution from other countries drifts into USA†, 2005). Concerning the capability of eliminating odor, EnerVent ® also present attractive features since the product is capable of eliminating harmful odors, gases, mold, and germs. In the market, this feature is best represented by Sharp’s Plasma cluster product as shown in the Figure 2. (a) Sharp FU40SEK (b) Sharp FU-S40TA Figure 2 Sharp Air Purifier with Plasma cluster technology Source: Callde, 2007; Pantipmarket, 2007 3. Target Markets Since EnerVent ® has particular characteristics that present the â€Å"true† fresh air to either â€Å"whole houses† and â€Å"individual room†, therefore, the target market for EnerVent ® is as following: ï‚ § Brand of Products : – True fresh air like one from open windows on a Spring day – Eliminate harmful odors, gases, mold, and germs stay in – Low energy consumption ï‚ § Customers’ Preferences : People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs ï‚ § Ages : above 25 (this is the age where people use their rational reasons when buying a product). This is important since home electronic industry are fulfilled with advertising that trick customers ï‚ § Income Levels : above $2,500 per month (considering that the price of air Purifying is above $100, see Figure 3) Figure 3 Air Purifier Source: Bizrate, 2007 4. Market Potential and Sales Forecast The market potential for air purifiers from EnerVent ® is people who concerns about the People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs. The description suggests that EnerVent ® target both high-end customers since they are more concern about complete features regardless the price and low-end customers since they concern about low-operational costs despite high ownership costs. For high end customers, they realize that air pollution is more influencing the children than adult. All of U.S. researchers open their study about finding the polluted air impact at the children. It is believed that air pollution make the children lung become smaller. This evidence assures that air pollution own the chronic impact. In addition, this impact will be permanent at all of the children until they become adult (â€Å"Air Pollution Might Affect Lung Development in Children, Study Finds†, 2004). Bad air quality give the negative impact to the environmental quality and the financial loss because of the air pollution is not small. Because financially, air pollution will improve the cost, which must be become the responsibility of society. It can be in the form of medical expense for pain suffered, decreasing of the work productivity as an effect of air pollution, and decreasing of the prosperity life. Due to the fact that air pollution may provide unfavorable condition for an entire family; therefore, Northridge Enterprise has wide market potential to sell EnerVent ®, the true air purifier. To be specific the market potential for EnerVent ® is as following: 4.1. Middle and High Class market, Offices and Buildings There are many considerations in the minds of consumers when they are buying air conditioning product. In most parts of the world, air conditioning is the consumption of middle and high-class families, buildings and offices. For these people, cost is not the prime factor of consideration. It is quality that concerns them the most. In the light of this consideration, the Enervent will only gain small portion of the market in this segment because there are many air conditioning products which have better features and higher capacity to regulate air in larger offices. The Enervent on the other hand, can only regulate air in a limited space because it does not have the capability of producing cool air as a regular air conditioning machine. There are however, mid and high class households and small offices that prefer to use air purifier because they like the natural atmosphere of their houses and offices. These are generally smaller establishments or places which have plenty, but small to medium-sized rooms. This represents an opportunity for Enervent to enter the medium and high class households, buildings and offices. The opportunity however, is very small compare to the entire market of air conditioning equipment in the medium and high class market. 4.2. Medium and Lower Income Families Air conditioning needs are not the sole demands of medium and high-class establishments. In the modern realm where people’s desire for quality has been considerably enhanced, the need for air conditioning spreads to the low income families and offices. This represents a better opportunity for Enervent to gain larger portion of the market. This is true because for low income families and low-budget offices, the cost of having a full fledged air conditioning system can be quite overwhelming. In previous times, they generally switch to air purifier products because they are cheaper and do not consume too much electricity. However, the presence of the Enervent creates new and better alternative. These people could gain better quality than average air purifiers and pay cheaper costs than the average air conditioner products (Ward, 2007). 4.3. The market for Air Regulator Machines The rapid development of economy in various regions of the world generated massive demands for air conditioning products. In some markets, the air conditioning products are displaying a rapid increase, like the Indian market and Saudi Arabian. They are potential markets because of their geographic conditions and their economic development. On the other hand, there are also markets that displayed declining tendencies in the air conditioning market development because of the over-crowded markets, like China. In Europe, United States and most of the Asian countries displayed stable or otherwise mild development in the air conditioning market (Wind of Change, 2006). The product is, on the other hand, a revolutionary product filling a niche between the high cost air conditioning equipment and the simple air purifier machine. In a sense it has similar but different markets than those of the air conditioner products. Because of the revolutionary nature of the industry, and the contributions from low income, middle and high class markets elaborated above, I believe that the product will take over approximately 5-10% of the air conditioning market in the end of the first year. Furthermore, being the sole producer of Enervent, then the sales number of the company will be similar to that percentage. For instance, if the US air conditioning market is worth US$ 1 billion annually, then Enervent will generate a sales number of US$ 50-100 million. 5. Competitive Market Analysis The air conditioning industry is a global industry. Most of the modern countries plus several of the developing countries witnessed rapid growth of their air national air conditioning industry. In Saudi Arabia for example, demands for air conditioners is the highest in the world. Analysts have stated that the Saudi Arabian market has become a unique investment opportunities for foreign investors. Although not exactly alike, similar rate of growth can be witnessed in India and other developing countries (Saudi Aircon, 2007). Despite the rapid growth of the industry, Enervent cannot expect to gain the full benefit of the market development. The direct competitor of Enervent is air conditioning itself. Despite their significantly higher prices, they have larger capacity of regulating temperature and the condition of large rooms. Modern air conditioning is also equipped with various features that do not exist in Enervent, like self cleaning device, etc. Furthermore, air conditioning has a better and more widespread reputation that Enervent, which is a new and unpopular product. The competitive advantages of Enervent against the direct competitor are price and efficiency. The product is considerably cheaper, lighter and more far more electricity efficient than the average air conditioning machine. Indirect competitor of Enervent is the cheaper and simpler air purifier. The low cost and electricity efficient device is also quite popular as alternative of air conditioners. They generate significantly less cost than the average air conditioner, but cannot act as a temperature regulator. Many considered that the air purifier and the air conditioner market is not the same. Nevertheless, they are the same. Air purifier is an indirect competitor of both the air conditioner market and Enervent. Enervent has the advantage of temperature control with similarly low cost and efficient electricity compare to the air purifier. In addition to the analysis above, there are also other factors in the air conditioner industry that generates opportunities for Enervent to grow, they are: †¢ The emerging new styles of offices In the modern world, people are not satisfied having the same offices as other companies. In order to facilitate such a need for creative office design. The trend toward more stylish offices generates more complicated buildings with less ventilation. Pursuing efficiency, more employees are stationed in smaller rooms. These conditions generated the need for larger capacities of air conditioning. This is logical because managers have realized that poor air quality in the workplace could result in lack of productivity and worse, sickness (Cunningham, 1986). The necessity for more air conditioning system generates more demands of air conditioning machines. However, because companies are constantly searching for ways to enhance efficiency, their attention turn toward products which can deliver similar performance in air conditioning with less prices and more electricity efficient performance. This leads to opportunities for the newly designed Enervent, an air conditioning machine which are significantly cheaper and much more electricity efficient (Piercy, 1982). †¢ New Competitors The highly competitive environment is created by various factors. For one, the amount of players within the industry also plays a great role in shaping the competitive atmosphere. In the air conditioning market, Far Eastern manufacturers have improved their manufacturing capabilities by cooperating with Japanese producers. The new entrants are expected to influence the European market aggressively by means of targeting an established distributor. These new entrants have significantly lower price structures, thus allowing them to deliver cheaper prices to consumers. This leads to harder and more competitive atmosphere in the industry of both air conditioning machines and air purifier machines. In a sense, this also influences Enerven as an alternative between the two products. 6. Marketing Objectives The hardest mission of a marketer in getting the product accepted and recognized within the local environment. The Enervent is a new product with revolutionary technology. Its first year in the market should be the year of promotion and market penetration. Therefore the marketing objectives should be: †¢ Establish presence in local environment There are various factors that could influence how a product will result revenues and profits within its market. Each local environment has different preferences of how products should be. It is important for Enervent to win the hearts of local society by collaborating with local culture and traditions. The failure to achieve that will create poor and undeveloped sales performance. Thus, one of the most important and early marketing objective should be how to generate connection with local markets (Korey, 1986). †¢ Discover new channel of distributions and marketing In the first year of marketing, new products should be brought throughout the markets using various channels and means of transportations. Getting to know the local infrastructure and how will it affect the business is very much important. Thus, discovering new channel of promotion and distribution is also an important objective (Koney, 1986) †¢ Create a distinction Establishing presence and discovering new channels are usually not enough to get the product running and generate revenues and profits. The product needs features or appearance that will differentiate it from other products. This activity is called brand designing (Keegan, 1989). 7. Marketing Mix In the following chapter I will use existing information to make an assessment of how Enervent should be sold. This assessment is important because it determines the shape of the business offering toward consumers. Re-designing the business offerings has been the core purpose of performing a marketing mix analysis. In terms of Enervent, the following is suggested: 7.1. Product Positioning Strategy Enervent should be well promoted to reflect capabilities of the new and revolutionary product. As implied in previous chapters, the product should be advertised as a brilliant alternative to air conditioning and air purifier. It is the combination of both worlds which brings the best of them. The product can also be advertised as the new revolution in air conditioning. The advertising campaign would have to generate the image that Enervent is the next generation of low cost, low energy air conditioning (Keegan, 1989). As mentioned in previous chapter, the product has different opportunities in different segments of the market. Therefore, there is a need to perform different emphasize on different segments of the market. In the medium to high-class households, buildings and offices, the company should focus on promoting the product as a smart replacement of the average air conditioning system because of its air temperature management capabilities and its low cost and energy efficient nature. This would attract those customers which prefer to maintain the naturality of their environments as mentioned before. On the other hand, in the low-income households and offices, the product should be promoted as the new generation of air conditioning. The product should be promoted as the new and brilliant evolution toward environmental friendliness and quality preservation. Because the company is forecasted to generate more sales in this segment, this characteristic of product positioning (as a revolutionary new generation of air conditioning) should be the main scenario of marketing. Other processes within the product positioning activities which require attention includes: paying attention to manufacturing specifications, labeling and packaging to represent the target market we are aiming and the position of our product. The product must also be tested first before it enters the market. Analysts also suggested that the product should be matched with its surrounding environment, whether in times of sale or distribution. For instance, products that travel through the road should contain different specifications and equipments to products that travel through air (Keegan, 1989). 7.2. Pricing Strategy In marketing mix, price is considered as one of the factor that contributes to the total value of product offering. Despite the high quality of the product, if the pricing strategy does no reflect value (which means the value gained from the purchase is greater than the value of money sacrificed for the purchase), then customers would not be appealed to the product. Price has been the most important consideration in buying air conditioner machines for years. Because of the highly advanced technology and the power needed to perform the task of regulating air throughout the surrounding environment, the average air conditioners cost quite a fortune. In terms of Enervent, I propose a new set of pricing considerations which emphasis on acknowledgement of the segments in which the product will be marketed. In other words, the pricing strategy should reflect discounts, bonuses, price competitiveness, etc. Nevertheless, managers cannot ignore the importance of having a valuable product. The psycography of customers sometimes generates new understanding over the behavior of consumers. For one, consumer often mistaken quality with price. Often we find that if we charge higher, people would buy the product more. Managers in charge of the pricing strategy must have considerable sensitiveness toward the behavior of his/her customers. 7.3. Distribution strategy Distribution is also a factor in marketing and selling products. Companies must have provided their officers with sufficient funding in order to prevent lack of funding in the delivery process. Often, the assignment on distribution is in line with order processing stages. In a sense, distribution is an inseparable part of order processing and the process is not over until the products are delivered successfully to customers. In terms of exporting the Enervent, managers of the distribution process should prepare all the necessary export preparation and documentation. Often shipments failed because of the lack of diligence in preparing the required documentation (Basche, 1971). Distribution management includes managing the cost of distribution. In we are to export Enervent as a part of our central operations, than it is important for us to assign the distribution cost to the recipient instead of to our own cost structure. Forwarding freight is crucial in distribution management. Managers of distribution process must also pay attention to other supporting issues like insurance and arbitration. The lack consideration of these small factors could generate problems in later days. In distributing the Enervent, we must also consider the fact that inventory support is crucial for distribution process. Inventory management and warehousing strategies must be accounted to the nature of the product to prevent losses or diminished product quality. 7.4. Promotional activities In terms of advertising and promotion, we have discussed the need to represent Enervent in different ways for different market segments. On the other hand, if reality forces us to choose, we must choose to represent the largest demands on the market. In the Enevernet case, this means promoting the product as the new generation of air conditioning. Promotions can be performed through ‘indirect forms’, like literature, direct mail, etc. There are also a more direct form of promotion which includes exhibitions and trade shows. Often, the presence of a good sales force is also influential to promotional activities. In marketing Enervent, managerial abilities to motivate sales forces are important to promotional activities. This is important considering the product is new in the market. Another way of motivating the promotional activities is by using agents. External agents who receive commissions are generally more motivated to do their job because of the compensation strategy. Reference †Air Pollution Might Affect Lung Development in Children, Study Finds.† 2004. Retrieved May 9, 2007 from http://www.californiahealthline.org/index.cfm?Action=dspItem&itemID=105505 ARI CoolNet. â€Å"Air Conditioning: Improving the Way We Live.† Retrieved May 9, 2007 from http://www.ari.org/consumer/history/history-ac.html Basche, J.R. Jr. â€Å"Export Marketing Services and Costs†. 1971. New York: The Conference Board, p4. Cunningham, M.T. â€Å"Strategies for International Industrial Marketing†. 1986. In D.W. Turnbull and J.P. Valla (eds.) Croom Helm p 9. Delonghi.  « Delonghi Portable Air Conditioners – Delonghi Portable Air Conditioning.  » 2007. Retrieved May 7, from http://www.delonghi-portable-air-conditioners.co.uk/images/3176.jpg Korey, G. â€Å"Multilateral Perspectives in International Marketing Dynamics†. 1986. European Journal of Marketing, Vol. 20, No. 7, pp 34-42 Keegan, W.J. â€Å"Global Marketing Management.† 1989. Prentice Hall International Editions. OK CHINA INDUSTRIAL LTD. â€Å"Wholesale Air conditioner.† 2007. Retrieved May 7, 2007 from http://www.sz-wholesale.com/shenzhen_China_products/Air-conditioner_1.htm Piercy, N. â€Å"Company Internationalisation: Active and Reactive Exporting†. 1982. European Journal of Marketing, Vol. 15, No. 3, pp 26-40. Saudi Aircon 2007. 2007. Riyadh Exhibitions. Retrieved May 9, 2007 from http://www.recexpo.com/recweb/show_overview.asp?id=79 â€Å"US Market for Air Conditioning.† Worldwide Market Intelligence. Retrieved May 9, 2007 from www.bsria.co.uk/documents/pdf/misc/17200 leaflet.pdf Ward, Susan. â€Å"How to Find and Master a Niche Market.† 2007. Retrieved May 9, 2007 from http://marketing.about.com/od/careersinmarketing/l/aa060303a.htm â€Å"Wind of change in air-conditioning market.† 2006. China Economic Net. Retrieved May 9, 2007 from http://www.chinadaily.com.cn/english/doc/2005-04/27/content_437865.htm

An awareness campaign for rescue dogs

An awareness campaign for rescue dogs The topic I have chosen is an awareness campaign for rescue dogs. My goal is to inspire others to rescue dogs as opposed to buying them from a pet shop or a breeder. I will be researching and exploring why rescuing is the better option, where and how to adopt them. I will also be discussing my dogs story and why my family and I made the decision to rescue my adorable, loveable, four- legged, furry, best friend, Henry! The inspiration I had for this project idea was my dog’s story. I hate the idea that there are so many dogs going through what my dog went through before we rescued him, such as being abused, left on the streets, etc. After my dog was previously abused and left on the streets he lived with a small family who found him but did not want to keep him. I want to raise awareness to this issue and bring attention to these dogs who do not have a voice of their own. I will be achieving this by making a logo and a specific color to represent rescue dogs. I may also make merchandise (e.g. badges, t-shirts, etc.). I want to make bananas for dogs to wear to symbolize rights for dogs. Bright colored posters and merchandise will also be features to draw attention to it. I have chosen ‘Fairness and development’ as a global context. I chose this as it is obviously unfair that dogs are being treated in such a way as well as pet shop dogs/ breeder dogs are preferred over rescue dogs. I want to tell others that rescue dogs deserve a second chance at life with a new family. Majority of dogs put up for rescue have been previously abused and neglected which is not fair. My dog was on going to be on death row which means he was in a designated area for a while to die as no one wanted to adopt him but he was lucky to have us. This makes me think about how many dogs are in death row/ going to be and how one family could save a life. Not choosing a rescue dog over a pet shop dog can potentially end a dog’s life. However not choosing to buy a dog from a shop will not kill the dog as it will have many other families to choose from. How many dogs have been put down or put into pounds because someone just had to have the cute puppy in the window instead of an equally cute puppy begging for a family that will truly love and respect them that they never had experienced before? This is not ok. This should not be ‘the normal’.

Answer Question Essay Example | Topics and Well Written Essays - 750 words

Answer Question - Essay Example The FCFE approach pertains to the common stockholders. Unlike the FCFF, which incorporates the EBITDA, the ownership perspective holds that neither does EBITDA account for different capital frameworks nor does it account for cash flow from bondholders. Common stockholders argue that EBITDA fails to allow for adjustments from reinvesting cash flows to improve the value of the company in the long-term. Many financial analysts utilize historical data to establish the ex ante risk premium. Such an approach to predict future performance of stocks and bonds raises some validity concerns within the commercial markets. Besides being difficult to establish the data series and time period to use, some analysts argue that historical data is ambiguous and is not a legitimate method to forecast future returns. In addition, historical data sets are viewed as being independent to each other and are equally distributed over the time period. However, returns on investments are negatively correlated to each other. Statistical Stationarity: The previous financial performance may not indicate the future financial performance in a financial market. For example, in the U.S., changes in the stock market in the 20th century indicate a stationery return series. a. When the Return on Capital (ROC) reduces, the Return on Equity (ROE) significantly reduces, ceteris paribus. Shareholder equity forms part of investment capital. If the capital invested fails to realize the forecasted capital gains, the net income attributable to share holder equity significantly reduces. b. A decrease in leverage increases the return on equity. Reduced long-term debt stimulates capital investments based on shareholders’ equity; that is, low long-term debt induces investments based on shareholders’ equity. Capital investments based on shareholders’ equity would increase the return

The Ageing population Research Paper Example | Topics and Well Written Essays - 1250 words

The Ageing population - Research Paper Example The study of ageing population has been important to policy makers because of its implications to the burden of the retirement system, health care provisions and caring for this population Life expectancy can also be a measure of a potential return on investment in human capital and is necessary for the calculation of various actuarial measures. Review of literature Are there really some reasons why some people age faster than others? According to researches and studies, there are really factors that lead to early ageing of populations and some of these have impact on socio economic and health consequences. In the reports of Gosh, 2011, Homeschooling website 2011, BBC News 2011, and Reuters 2011, there is evidence that people with lower education are prone to age more quickly than those with higher education. This evidence points to the researchers from Britain and the United States that examined the length of sections of DNA telomers of 450 people who took part in a long term health y study. Findings of the study showed people who did less well at school had shorter telemores suggesting they may age faster. Stibich (2009) defines telemores â€Å"as bits of â€Å"junk DNA† at the end of chromosomes that protect your real DNA every time a cell divides. What happens is that, due to how cells divide, the very last bit of a chromosome can’t be copied 100% - a little bit gets cut off. It was thought that, as cell divide, the telomeres get shorter each time, until they are gone. At that point, the â€Å"real DNA† cannot be copied anymore and the cell simply ages and no longer replicates†. Further research showed chronic HIV infection speeds up aging by as much as 20 to 30 years (Rickabaugh et al. 2011) According to WHO, the risk of HIV infliction in South Africa, shortens the lives of people wherein 10% of its population with ages 50-54 are living with HIV. On this, study of Pebody (2009) on life expectancy of people with AIDS in US is redu ced by 21 years. Comparing this with black and white’s life expectancy of those diagnosed with HIV, study showed white men have higher years of 25.5 years than black men of 19.9 years and Hispanics with 22.6 years. However, these figures showed an improvement and an increased over the 1969 figures which are relatively shorter. The socio economic consequences are some of the reasons for early ageing as seen in the report of Park of CNN (2011) that said baby boomers are aging faster than previous generations. Park posed the observations that senior population are less healthy and heavier than their parents were at their age; boomers think of themselves as young, but they’re aging physiologically faster, and more often, they are bothered with stress, obesity, health care, brain function and arthritis Methodology The study will use exploratory research in order to discover general information on the ageing population. When the goal of a study is to gain an insight to a par ticular topic or situation, an exploratory research is an appropriate design for the study (KnowThis.com). This approach has been selected because the research is new and it is hard to pinpoint the research direction. So in using this, result of study may be used for a more formal research direction. Data collection will be gathered from secondary sources of published articles and studies. Discussions A comparison of life expectancy in selected countries is presented in Table 1 to show differences among developed, emerging and third world countries. Table 1. Demographic comparison, by country 2011 Country POPULATION AGE STRUCTRE65 Yrs & above FERT.

Truth, Jacobs or Tubman Essay Example | Topics and Well Written Essays - 1250 words

Truth, Jacobs or Tubman - Essay Example Her firm faith in God is the major force that helped her reach spiritual heights winning many friends and admirers among the noblest and the best of the dominant race. Her mother’s teaching had a profound effect on her. It sowed the seeds of tolerance, strong ethical attitude and a deep faith in God. As a child she was told that God lives in the sky and whenever she was beaten, or cruelly treated, she was guided to seek the help of Him1, who will always hear and help her. Her mother taught her children to kneel and say the Lord’s Prayer. They were entreated to refrain from lying and stealing, and were trained to obey their masters. She had a revelation that there was no place where God was not. She considered it a sin to forget her Almighty friend who is ever present to help her in times of trouble. She plainly saw there was no place, not even in hell, where he was not. She was awe struck at his bigness and it frightened her. At the same time she became aware of her and wanted to talk with God. But she was terrified by that idea as He may extinguish her with his look. She felt she badly needed a spokesperson to represent her case to God. But who would plead for her without letting God know that it had come from her? She saw a bright vision getting into a distinct form beaming with the beauty of holiness and radiant love. She was confused. The figure in vision was intimate to her, yet it was not so familiar. Her mind was restless like the agitated waters in the sea. Her heart was haunted with the question who he is. The vision got more and more distinct. She realized it was Jesus. Jesus appeared to her in the form of vision. In the beginning, Jesus appeared as a savior and like any other eminent man who is very loving and good. She says she believes Jesus is the same spirit that was in our first parents, Adam and Eve, in the beginning, when they came from the hand of their Creator. According to Painter, Truth refashioned

GLOBAL BUSINESS Essay Example | Topics and Well Written Essays - 2000 words

GLOBAL BUSINESS - Essay Example This business report further illustrates the idea that studying the business environment can help in the actual planning and decision-making activity. This is evident in the case of SWOT analysis and Force Field analyses, both are important for actual decision-making technique. Furthermore, highlighting the case of ‘The Guardian’ and the actual scenario in the newspaper industry in the developed economies will help us understand more about the potential impact of the mentioned analyses. Table of Contents Executive Summary 2 Introduction 4 Findings 4 SWOT Analysis of ‘The Guardian’ 5 Description of Lewin’s Force Field Analysis 7 Force Field Analysis of the newspaper industry in the developed economies 7 Description of the Indian newspaper industry 7 Conclusion 8 References 9 Introduction The newspaper industry especially in the developed countries is going through a remarkable change. There are factors that can help explain this change. Although the pe riod of change has taken its place in the developed economies, the story is quite different in India. To deal more of this, the following points are included in this business report. Description of a PEST analysis, its purpose and the business benefit. A PEST analysis for the newspaper industry in the developed economies. ... Description of PEST Analysis. PEST analysis is essentially part of every planning activity, as its sheer purpose is to consider Political, Economic, Socio-cultural and Technological changes in the business environment. This even leads to a high level of decision-making capability or reasonable decisions of the manager, as there will be exposure to probable changes prevailing in the business environment. These changes will therefore help the business world to find ways and means in order to create the remarkable opportunities linked to them. This leads the business world to consider PEST analysis as a management tool that is capable to give smart management and advanced warning of threats, pushing the yellow button to consider finding the right alternative courses of actions to take and outlining the best moves to do to change path if it is necessary. With this, the employment of PEST analysis will be able to guarantee at some certain level the ability of the business not to fall into serious mishaps, but rather a more meaningful view or approach of the new business environment. With the serious challenge linked to the prevailing changes that the newspaper industry in the developed countries is facing today, a PEST analysis is necessary to plan for the necessary courses of actions before things might be too late. PEST analysis for the newspaper industry in the developed countries. The online article, ‘Who killed the newspaper’ reveals some insightful information concerning the probable reasons why the newspaper industry in the developed countries is facing a significant challenge at the moment despite its success in the past years. a. Political. It is revealed that

Smoking in Public Essay Example | Topics and Well Written Essays - 750 words

Smoking in Public - Essay Example Nonsmokers who inhale used smoke breathe in the same dangerous chemicals as the smokers do. The more smoke one inhales, the more unsafe chemicals one will breathe in. There is no danger-free level of presentation. Used smoke from cigarettes can bring about or exacerbate numerous ailments, including pneumonia, bronchitis, asthma, and coronary illness. The individuals who are presented to elevated amounts of smoke on a long haul premise are prone to create ceaseless, possibly deadly infections. Indeed, even short introduction can bring about wellbeing issues, for example, migraines, stuffy nose, disturbance of the sinuses and eyes, hacking and can likewise trigger other breathing or heart issues (National Research Council). It is a particularly serious issue for people with allergies or chronic diseases. The U.S. Surgeon General discharged condemning discoveries from the first government-authorized investigation of cigarette smoking in 1964 (National Research Council). This report unequivocally connected smoking to specific malignancies and various other wellbeing burdens, successfully moving the issue out of the hands of sponsors and once more into the general wellbeing space (National Research Council). The report started the start of almost fifty years of tobacco industry regulation, starting with marking laws and confinements on promoting. Regardless of persistent battles on public awareness, industry contenders may in any case market cigarettes, however just under the spotlight of government investigation. Significantly, a smoking ban is an open policy that incorporates criminal laws and regulations that preclude smoking in certain spaces of public use and workspaces. There are changing meanings of smoking utilized in this enactment. The strictest definitions characterize smoki ng at this very moment inward breath of any tobacco substance while the loosest characterize smoking presently lit tobacco item. Smoking bans are likewise forced in light of the fact

The Master and the Disciple - Who is Who in the World of the Research Paper

The Master and the Disciple - Who is Who in the World of the Counterintelligence - Research Paper Example The two intelligence communities have been working in close cooperation with each other since the first timid steps of the FBI in counter-espionage, and are still working together, even closer than ever, due to a set of reasons their paths followed in many ways different directions, in the meaning of strategic goals, budgetary constraints with the ensuing structural features, staffing, and efficiency, with all the consequences that stemmed from it. And finally, the paper draws a conclusion that sharing common values and pursuing similar objectives, in particular after the decay of the British Empire, but what is more important, learning from each other’s failures and achievements, the US and the British concepts of intelligence and counterintelligence have quite logically and understandably converged. ‘Counterintelligence means information gathered and activities conducted to protect against espionage, other intelligence activities, sabotage, or assassinations conducted for or on behalf of foreign powers, organizations or persons, or international terrorist activities, but not including personnel, physical, document or communications security programs.’(Executive Order 12333 - United States intelligence activities, Part 3 General Provisions, art. 3.4 Definitions, retrieved on 14 April 2010 < http://www.cia.gov/about-cia/ eo12333.html>) Since the very dawn of the purposeful gathering of information about the plans, capabilities and intentions of foreign powers, it had become essential for a nation not only to keep the powers concerned unaware of that knowledge but also to preserve its own plans, capabilities, and intentions from being revealed. Besides the broad national interest, it’s the ever-growing necessity of effectively detecting and countering the possible threats and hostile activities, which makes any intelligence entity to produce a significant effort in order to safeguard its own operations.

20th century differed from the world at the end of the 19th century Term Paper

20th century differed from the world at the end of the 19th century - Term Paper Example Asians and African have tried to function in the power structure; however, this structure of power has been engineered to uphold Western rule over economic, social, and geo-political articles (White, pg 98). At the beginning of the 20th century, racial and gender, discrimination still prevailed in the society. Even though the 19th century had seen the end of the Atlantic slave trade, the struggle for equality of Africans in the white population of Europe, South America, and North America sustained. All through the century, the societal taboo regarding gender discrimination decreased. The end of the 20th century witnessed that in almost all regions of the globe, women’s rights equaled that of men. Moreover, not only did people of other cultures get equal rights by the society, but most people criticized racial discrimination as well (White, pg 98). The term Specialism was created during the 1970s, as society began to wonder at, and question humanity’s natural prejudice regarding other species. The closing years of the 19th century, and the whole of the 20th century saw considerable amount of industrial development. Americans abandoned many farms and small towns in favor of industries and factories. These industries and factories, created for mass yield and exemplified on precipitous hierarchy, depended on manual labor, and small salaries. Labor unions slowly gained power in these surroundings. In time, they attained considerable advancements in working circumstances. They also succeeded in modifying American politics: most of the time siding with the Democratic Party, labor unions made up a crucial part of most of the social legislation endorsed from the 1930s, from the time of President Franklin D. Roosevelt’s New Deal, until the Kennedy and Johnson governments in the 1960s. Structured labor is still a significant economic and political power today;

The Impact Of Satisfaction And Image On Loyalty Essay Example for Free

The Impact Of Satisfaction And Image On Loyalty Essay The research was undertaken by three eminent scholars with strong qualifications in the field of customer services and business; two of them having attained the rank of professor and the other a doctor working as a research fellow. Their background suggests that the research was of a high quality and followed the laid down procedures for a doctoral thesis or research paper. It was directed at examining the relationship between image and satisfaction to customer loyalty. Current literature on the subject has been inconclusive on the impact of satisfaction on loyalty without considering the effect of image on the same. This research aimed to fill this void. By addressing the subject matter and testing it using hypotheses, the researchers adopted qualitative and quantitative research methods and were able to come up with a general statement that image impacts loyalty from an emotive rather than a cognitive point of view. Entrepreneurs are concerned at how they can retain their market share and the methods they can adopt to increase the number of clients that patronize their outlets. A lot of emphasis has been placed on the importance of customer service in ensuring repeat clients and new customers (Anderson et al. 1994:54). For the most part it has been true that customers who have been well treated and had all their concerns attended to in a timely manner are likely to return to the establishment for further business. However customer satisfaction has not been able to explain why clientele appear to shift loyalties to new outlets or to competitors despite receiving excellent services (Chi Qu, 2007). This phenomenon suggests that there are other factors that influence customers in making their final decisions on which places to patronize. This research has addressed this issue by studying the effect of image as a predictor of customer loyalty. Abraham Maslow developed his hierarchy of needs theory which posited that man graduates from satisfying the basic needs to the pinnacle of the pyramid where self actualization is achieved. Self actualization has little to do with physical aspects and more to do with personal feelings and perceptions of self. Thus as a pointer to what influences customer loyalty, the researchers picked on a good factor to base their study on. Nonetheless in this era of global recession other factors like price should have been included in their study so as to compare the overall effect of price differentials to customer loyalty. The rise of budget airlines like Easy Jet or the popularity of supermarket chains such as Wall mart are primarily due to the fair prices they charge in comparison to other stores (Fredericks and Salter, 1995:30). Thus in limiting themselves to image and customer satisfactions the researchers left out an important factor that may change the overall results of the study. By confining their study to ski resorts the researchers have narrowed the application of their research findings in that the nature of studies in ski resorts find little relevance to other areas of business. To begin with ski resorts are a feature of areas that experience a certain type of climate and appeal to people who are accustomed to that kind of weather (Matzler et al. , 2007). Those living in warmer climates may patronize tourist attractions not necessarily because of image but because of the available attractions (Bigne? t al. , 2001:609). Some of the most famous tourist destinations in the world do not have excellent facilities but offer the clientele a once in a life time experience such as the wildebeest migration that occurs across the Masai Mara in Kenya (Kenya safari holidays, 2008). Secondly, most customers going to ski resorts do so because they want to ski. This restricts the research applicability to this kind of pastime as opposed to providing a general observation that can be useful to all types of businesses. The researchers made good use of available literature as a starting point to base their study. Most of the material they researched on was from primary sources in journals and a few books. Primary sources are vital in that they provide firsthand information about the subject matter from the author’s perspective. The problem with relying too much on such material is the obvious bias that most authors have in expounding their views. Secondary sources help to balance the overall picture by presenting alternative views and critiques of works done by other researchers. Sample population numbers were high enough to give a truly representative result of the study. With over 6,000 respondents to the online survey, the study was able to capture enough data to satisfy the research needs. The issue of enticing the respondents by offering attractive prizes could raise ethical questions and may have influenced the respondents to respond in a certain fashion. Respondents may have filled out the survey hoping that their responses reflected the expected outcome and thus improved their chances of winning the prizes. In adopting a multi-attribute approach in studying the effects of image on loyalty, the researchers were able to investigate a number of parameters that affect people’s perceptions. Despite the holistic nature of this approach, the use of Likert scale tools to determine the respondents’ views can be misleading as the results are highly subjective with one respondent rating a certain parameter differently from another irrespective of a general consensus on the nature of the service being offered or the factor being tested (Homburg and Giering, 2001:55). The hypotheses postulated by the researchers fail to include the possibility that there could be other more important factors that impact customer loyalty (Mittal and Kamakura, 2001:137). Such aspects include proximity of a resort to the client’s domicile, prices charged by the outlet, complimentary services offered as an incentive, and the nature of the ski terrain that may encourage amateurs or more experienced skiers to patronize the resort (Fakeye and Crompton, 1991:11). A fourth hypothesis should have been included to addresses these issues and could have been structured as follows; H4: Apart from image and loyalty there are other factors that significantly determine customer loyalty. Null hypothesis: Image and loyalty are the only factors that determine customer loyalty Respondents to the survey were not determined by the researchers and as such their study could not have investigated other aspects of the sample population like the differences in loyalty based on ethnic identities or gender. Any results based on the nationalities or gender of the respondents may not correctly reflect the true picture without purposely setting out to research such aspects. The research findings more or less confirmed the researchers’ thesis and added to the available literature on the subject. An interesting outcome was that the influence of image was more of an emotive response than a cognitive one (Kandampully and Suhartanto, 2000:349) This will assist entrepreneurs to develop the emotive image factors like patriotic themes or domestic settings that will make the customers feel that they are quite at home, though away from home (Gallarza et al. , 2001:62). However, the study is incomplete because it fails to address other factors that impact loyalty and it does not investigate the responses by respondents with different backgrounds to establish whether the findings are universal or ethnic specific. By focusing on ski resorts, the study is severely limited in its application as the findings in that industry may not be relevant to other business models or geographical destinations. This research is invaluable as a tool to improve to improve market share and annual incomes for ski resort outlets. By maintaining good customer service and working on developing the emotive image of the establishment, the management is bound to see an increase rise in customer loyalty (Eskildsen et al. , 2004:862). Its findings should be compiled in a simple format for the ski resort operators to understand and apply in their daily operations. The researchers may want to add on a caveat that the image and loyalty are not the only factors responsible for customer loyalty and that further studies may be required to identify other issues that may be influential. In summary, the research has been able to investigate the relationship between image, customer satisfaction and loyalty within the scope of the researchers outline. Despite the research failing to examine all aspects that impact customer loyalty, this should not invalidate their study but rather open up other opportunities for other researchers to take up the challenge to provide such answers. Further studies on the same subject matter should be structured to provide a general theory that will apply to all types of businesses.

Organisation and Management Essay Example for Free

Organisation and Management Essay Today I will discuss about the different organisational roles at ANZ bank. The report will cover whole the process which are done daily by the organisation to maintain their position and to fulfil the needs of customers. I will elaborate the purpose of organisation and the roles of management for e. g. informational, decisional, and interpersonal. There are various types of professional skills which are used in daily management. It will include the process of task focus and efficiency and effectiveness of the organisation. Moreover I will show different functions of internal and external factors which are related to the people and system We will discuss today about the change management framework that how it effects the entire organisation about ANZ bank New Zealand ANZ New Zealand is New Zealand’s largest financial services group and is a subsidiary of Australia and New Zealand Banking Group Limited of Australia. ANZ New Zealand operates until 2012 under the legal entity ANZ National Bank Limited which was formed as part of the 2003 merger of ANZ and The National Bank of New Zealand. From late October 2012, the company was renamed ANZ Bank New Zealand as part of the merger of the ANZ and National Bank brands. ANZ New Zealand operates under a variety of different brands, such as ANZ, UDC Finance, EFTPOS New Zealand, Bonus Bonds and Direct Broking. It provides number financial services, including banking services, asset finance, investments and payment solutions. Purpose of Organisation and Role Management The purpose of ANZ bank is to providing finance which is involved in borrowing and lending money. Bank takes customers funds in return for an annual interest on their payments. Then bank use majority of this fund to lend other customers for a variety of loans. The difference between both interest rates is effectively the profit margin for bank. Bank also provides other facilities to consumers, such as instant access to cash advice on financial matters and methods to make international payments. Increasingly banks offer electronic transfer of money through systems. Bank provides Lending varies from unsecured personal loans to secured mortgage lending. Unsecured lending tends to be at a higher interest rate because of the risk factor. Secured mortgage lending is at a lower rate. Role of informational organisation in management Information management is used in organisations. Yet information is applied by individuals in those organisations. The counter point between the organisation and their individual members has particular same to information management because of its responsibilities to both the organisation at one level and to individuals at second level. This counterpoint means that we need to consider both the organisation and its members in information terms as a beginning level point for developing strategies for useful information management in small and medium size enterprises. The purpose of the paper is to develop some general view points for effective information management. Technical skills of management The skill is to apply expert knowledge or capability. All jobs want some specific expertise, and many people build up their technical skills on the work. Vocational and on the job tuition programs can be used to enlarge this type of talent. Human skills This is the capacity to work with, appreciate and inspire other people (both independently and a group). This requires kindliness towards others issues and concerns. People, who are talented in technical skill, but not with interpersonal skills, may face hard to manage their subordinates, To obtain the Human Skill, it is relevant to distinguish the feelings and sentiments of others, ability to motivate others even in difficult situation, and communicate own opinion to others in a positive and inspiring method. Conceptual skill This is a capacity to essentially analyze, diagnose a condition and forward a realistic solution. It requires creative idea, generating options and choosing the best available choice. A mark of a good leader is to be able to provide steady motivation to his team cheering them to attain excellence and quality in their performance. A good leader is always looking for ways to get better production and standards. Here are five management skills you can develop as a leader in working to create a quality effective team. 1. Observation his is an important part that often gets mistreated due the demand on a leaders time and plan. Observation and regular visits to the job environment are a priority and should be scheduled into the chart. Observing workers at work, the procedures, interaction and work course is foundational to implementing adjustments to get better results. To have credibility, a leader desires to be seen and be known to be up to date with what is occurrence in the work place. 2. Monitor Employee Performance Employee performance needs to be monitored in normally accepted ways. Policies and procedures need to be comprehensible. Conferencing should be on a normal base and not just when there is a dilemma. Assessments and evaluations should not be only all requests or viewed a needed official procedure to be done and filed away. Individual and group firm decisions, joint with the eagerness and flexibility to get used to and alter decisions when needed, create liberty in the leadership conferencing should be undertaken not only to manager concert, but with the hope of ongoing specialized growth and support. There should be normal support and reasonable criteria for in progress goals both for the group and person. . Implementation of Professional Development Programs A good boss evaluates weaknesses and provides tuition and growth strategies to build up the weaker skills in the group. Demonstrates Working Knowledge and Expertise Good leadership comes from a position of strong information and knowledge of the manufacture and process leading to grades. If a leader does not have all the skill and information individually, then regular consultations with experts concerned in the departments should be assumed. This is vital in order to retain an perfect and knowledgeable overall image. . Good Decision Making Good leadership is categorized by the ability to make superior decisions. A leader considers all the similar factors before making a decision. Clear. Management philosophies and management practices The idea that customers won’t afford enough of the organisations products unless the organisation undertakes a large selling and promotion effort. Achieving organisational goals depends on the needs and wants of its focused market and delivering the desired satisfaction very effectively and efficiently than competitors.

Compare CAD and Manual Drawing

Compare CAD and Manual Drawing P1) Identify and describe a range of equipment, furniture and media necessary to produce manual and CAD drawings for the projects. Manual There are four types of materials traditionally used for drafting, which come in arrange of sizes including; A1, A2 and A3. Types of Paper used for drafting; Bond This is similar to the paper used everyday in office printers. Its the least expensive paper and is usually supplied in roll form for drafting plotters. Bond paper is most commonly used in weights from 18 lb all the way up to 24 lb, but much heavier weights are available and used for mainly posters and presentation work. Mylar This is a drafting film made from plastic material. It has the advantage of being erasable which, if you are working in ink, is a great advantage. Its also semi transparent, making it possible to overlay mylar drawings on a light table to check if line work matches up. The film is however more resistant to tears but is more durable than paper. It is still used with drafting plotters and is available in roll form and in cut sheets. Mylar has a matte side and a shiny side which you draw on. The surface of mylar is quite slippery, and therefore pen companies in the past have released special pens and inks which are developed specifically for drawing on it. Modern plotters have found problems printing on mylar as the material does not absorb ink quickly and therefore is prone to smudging as well as unclear lines. Where as bond paper is far more absorbent and does not smudge so easily. Mylar is also quite expensive. Vellum This is a linen based paper that has traditionally been used for historical building plans along with many drafting offices. The high linen content makes it durable and allows pencil work to be easily erased and revised multiple times. Its not as strong as mylar material but is not as expensive. Vellum also has a smooth surface which does not absorb ink as fast as bond paper. That may cause problems with the ink smudging and therefore is not fit for purpose if used for printing. With this said vellum paper is no longer used today to draft plans. Photo With the advances in drafting printers, photo media became available in roll form for printing super size renderings and images. Its a costly media and is usually reserved for the best of presentation graphics. But it allows the engineering office to do more by taking on work that was previously done by printing shops and the graphic designer. Although these are the four main materials used for drafting tracing has also been used in the past in the drawing industry, but is still heavily used for smaller scale work, such as; school/college/university projects, art projects and much more. Tracing Paper this paper is thin and translucent which enables the drawer to copy the image/design several times easily. The faint lines of the image/design are then re-drawn in pencil and are later filled in using a specific drawing pen. The paper comes in a range of grades for drafting work. They start at around 80g/m2 and go up to around 110g/m2 when there are master copies needed. In the past tracing paper when copied using a ammonia copier it was prone to fading in the light and therefore was not clearly visible. However this problem does not occur anymore due to the introduction of photocopying machines which have no side effects as yet. Drawing boards The drafting table is still in use despite all the advances in computer aided drafting. There are still many individuals who still use the traditional drawing table. Architects, graphic artists and many structural steel drafters use the drawing table to make and modify there drawings on paper along with pencil or ink. Drawing boards are large tables which are angled with a lip and a rule which slides up and down the board. The instruments allow you to create parallel, perpendicular and diagonal lines. Drawing boards are becoming less popular due to the introduction of Computer Aided Design. Pencils These are the main working tool of a draftsperson and are available in arrange of harnesses. The darkest pencil used for technical drawings is a B which is used for shading and adding texture to a drawing. The HB pencil follows which is the most commonly used on a day to day basis but is only used for rough sketches for drafting. The F is used for printing and general line work. Following on from the F is the H pencil which is used for dimension lines and hatching by draftspersons. Finally is the 2H which is used for construction lines. For the finest drawings, all pencils used must be permanently sharp and have standard, smooth point. A soft rubber is used for rubbing out pencil lines. Scale rules Drawing are produced to a particular scale which will fully fit onto a drawing sheet. The main tool which helps you draw scale drawings more easily is a scale rule, the most common scales; 1:5, 1:10, 1:20, 1:50, 1:100, 1:200, 1:250, 1:500, 1:1000, 1:1250 and 1:2500. g/m2: refers to the paper quality and weight Tee Square It can be used as a guide for architectural and mechanical drawings. It consists of two arms joined at 90 degree angles. The smaller arm moves along the edge of the drawing board and the larger arm is used to draw straight parallel lines. It can also be used to support set squares which can draw lines at different angles. Adjustable set squares These are mainly used to draw vertical lines at 90 degree angles to the parallel motion arm. A set square can also produce a line at any angle on the paper by adjusting the scale of the protractor. Propelling Pencils A propelling pencil is very thin and can be easily replicable. Unlike a normal standard pencil a propelling pencil always stays sharp due to the thinness of the lead. The most common leads are 0.5 and 0.7. You can also purchase leads in thicknesses of 0.3, 0.9 and 2mm. Compass These are used to create circles and arcs when drawing. Precision sets include a thumbwheel compass. A standard compass set includes an extension arm, a pen clamp and replaceable leads. The purpose of an extension arm is to draw larger arcs and circles with the same amount of precision. Protractor They are generally made from transparent plastic. Protractors can come either in semi-circle or full 360 degree form. There are bevel protractors which are circular protractors with a pivoted arm used for accurately measuring and creating angles to draw from. Rubbers Rubbers come in a large variety of shapes and form. The trapezium shaped is preferred as its points can rub out pencil lines more accurately. Plastic and putty rubbers can be moulded into points to carry out similar work. CAD For CAD to be successfully installed and used the computer which will run this software must have CPU with 3 GHz or more. This number of GHz will allow the CAD software to run at the correct speed rather than it crashing/freezing. Microsoft Windows Vista or Microsoft XP are both operating systems which allow CAD to be used successfully. The computer will also need 2GB of RAM on its operating disk and 2GB of free space minimum on its hard drive. The computer screen must have revolutions of at least 12801024 pixels which will include a display adapter which is able to produce 32-bite colour 128MB or more if possible. There are three main hardware configurations for the use of a CAD system. Depending on the size of the company and office will decide which hardware will be in use. The first software configuration is a standalone single user which simply means that the information and software is held by a private domain. Therefore CAD drawings can only be sent by email or sent by post. The next main hardware configuration is a small office based intranet where CAD drawings and document information is held in a project folder which is within the computers server. The work is organised by a plot management function which segregates the drawings in order of importance. Therefore the company can easily track and record the drawings within the software easily. Finally the third main hardware configuration is a large multi located extranet set up for a wide area network which contains various members of a project team which are more often than not in different parts of the country or countries. As there may be members of the project team in another country this extranet allows the members to easily access the drawings or information which has been uploaded from the drawing office onto the internet through subscription. Mouses, keyboards, digitisers/pads and light pens are used everyday by CAD workers. Mouses A standard mouse has two buttons which are positioned where your fingers lie on the mouse. 2D motion ball mouses are also used and easily direct the mouse much like a standard mouse. More advanced mouses include scroll buttons or additional buttons which are found on the side of the mouse which allow the user to carry out a task quicker. Laser mouses are far more accurate than a standard mouse as the movements are a lot more refined. There are more advanced mouses like the trackball mouse which are far more accurate due to the trackball which is located at the top of the mouse. These mouses are used by designers, gamers and web designers. The actual trackball contains optical and mechanical sensors which are able to track movement and therefore gain on accuracy. Keyboards The most common is the QWERTY keyboard which is used for everyday life and has all requirements covered. However if you are sat at your desk in the office all day you may face some health and safety issues due to the basic design of the QWERTY keyboard. Therefore there are keyboards specifically designed for this issue which are called Ergonomic keyboards which are designed to relieve stress. Using a keyboard can result to carpal tunnel syndrome and repetitive stress injury therefore the ergonomic keyboard was designed for this purpose and is recommended by doctors. Finally there is the DVORAK keyboard which is an ergonomic alternative to the QWERTY keyboard. QWERTY keyboards were designed to comply with typewriters and therefore they are ineffective for touch typing. For that reason the DVORAK keyboard was invented for touch typing which also adds to the comfort of the typer. Digitisers/pads and light pens These are electronic drawing pads which allow people to easily draw and scribe free hand. This enables easier usage of the computer. P4 AutoCAD AutoCAD is usually used on Microsoft desktop software and is available in around 20 languages. It is a form of CAD software which is used to produce 2/3 dimensional designs. AutoCAD can be used for a range of tasks including designing landscapes, buildings and automotive machinery. The earlier versions of AutoCAD used basic functions which included lines, circles, arcs, plotlines and text. The latest version of AutoCAD is more advanced than the earlier additions and is able to form solid modelling such as creating prisms, boxes and spheres. There are also far more detailed and accurate models which use 3D tools. There are many support programs which use AutoCAD such as Auto LISP, VBA, Object ARX and Visual LISP. Object ARX is a base model which helped create AutoCAD Architecture, AutoCAD Civil 3D and AutoCAD Electrical. AutoCAD LT This is a smaller, cheaper version of AutoCAD which can easily be purchased from computer stores unlike the full version of AutoCAD, purely due to the cost of the who AutoCAD programs. AutoCAD LT costs around $900 where as the full version of AutoCAD costs around $4000 which is far more specialist. AutoCAD LT costs around a quarter of the price of the AutoCAD full version as it has to compete with other similar softwares where as the full version of AutoCAD is unique and is the only software of its type used by company in this sector of work. However due to the cheapness of AutoCAD LT software there are some features which are excluded from this software which are included on the full version of AutoCAD. One of the features excluded from the LT version is the 3D function, others include the exclusion of LISP programs and the inability to interact with 3rd party programs. AutoCAD student version This version has a noticeable price difference for student, teachers and lecturers, and can be licensed for 14 months. There are few features which are included on AutoCAD but of which are excluded from the AutoCAD student version. However when a DWG file is created or changed by the student the file is given an educational flag and when this type of file is printed on AutoCAD software it has a plot stamp or banner on all four sides and therefore makes it invalid for commercial use. If a student imports a DWG commercial file they will infect the file so that it can then be used commercially. Also a registered student can has access to free AutoDesk applications from the AutoDesk community. Hence the student therefore has access to the Civil 3D version and the Architectural version of AutoCAD softwares. Other AutoCAD softwares There are many vertical programs which have been designed such as AutoCAD Architecture or AutoCAD Civil 3D. These vertical programs allow the designer to illustrate 3D objects with more intelligent data rather than using sample lines, circles and other solid objects. The program can also be programmed to symbolize products used to construct the design. Therefore the data can be used to estimate the overall cost for the construction of the building, the cost of the materials and other values needed for the building as a whole. Managing CAD Designers need to be assured that the CAD software will save, store and manage their work efficiently so that it can easily be found if changes are required. To achieve this, major companys have different files for their software. Graphisofts ArchiCAD is an example of this. This software depending on whether the data is two or three dimensional, Graphisofts ArchiCAD uses a filing system of which the designers work is stored in a drawing database. DWG files can be easily imported onto this system and this allows a larger range of information to be stored. Thanks to the DWG software, the latest version of CAD has been strengthened and developed by using the DWG software as the primary file format. Due to the filing system employed by the DWG system it is popular with most designers. Due to frequent updates CAD is now a well-built piece of software and has helped improve modern day computers due to the requirements needed to run the CAD software successfully. The modern day computer now has a greater ram, better resolutions, far more memory, superior CPU and more enhanced hard drives which means that the computer can easily support the softwares which are ran through them. CAD can project an image in several ways, of which include; Orthographically, Isometrically, Axonometrically and can use perspective views but sometimes an exploded view is used. An exploded view can take apart an image to show the parts and layers which enables you to examine all parts of the original image. This view is used by Architects and Engineers to enable them to perfect their projects. A designer can use pre-set symbols to represent objects such as doors for a cross section of a building. CAD also allows you to use standard house designs, which can save time for architects and therefore allows them to be ahead of the project and deadlines. The CAD software allows you to easily save work into electronic drawings and also enables you to transfer drawings by email. CAD enables you to create very realistic designs and images depending on the specific CAD software which you are using. The software allows you to create 3D virtual environments which include pictures of real life buildings and people. Other softwares enable you to create naturalistic textures including sunlight, shadows, plants which move in the wind and people walking or moving. To meet the clients needs certain CAD programs allow you to create walkthroughs. This allows the client to visually see their building in a realistic view rather than two or three dimensional form drawing. Advantages and Disadvantages of using CAD and Manual drawings Manual Drawings Advantages; Cheaper to buy the equipment needed to construct the drawings such as set squares or scale rules. If the equipment is broken or not working correctly the user can simply buy a new one without having to go to allot of trouble. The equipment never needs updating as it is already adequate to carry out the job correctly. If you are on site it is far easier to use a manual drawing as you are able to get a better perspective and scale. Easy to modify a manual drawing. You do not need as much technical ability. You always have a hard copy. Disadvantages; Takes a long time to post or fax the drawing to the client. Need a large, light area to set out and work on the drawing. The equipment can be effected by human error maybe a shaky hand. It takes a long time to construct or reproduce a drawing when manually drawing. It is difficult to get the pressure applied to the pencil to determine the type of line you are looking to achieve whether it is a tracer line or primary line. A manual drawing can get easily damaged. A manual drawing is far harder to store as each drawing takes up space and you need put a storage system in place so that each individual drawing can easily be found. CAD Advantages; The drawing can be accurate as the tolls on the software are electronic so they wont be affected by human error such as the incorrect thickness of line. The user can save their work to any electronic storage device such as the hard drive of the computer or a CD or even a memory stick. The computer memorises the drawing in every dimension possible so that the user doesnt have to waste time trying to remember what the drawing looked like and which is which drawing. It is very easy for the user to rectify any mistakes they have made or to move a part of the drawing. Rotate a 3D drawing or to erase any irrelevant parts. The drawing can be transferred by email, saving on postage time and cost. CAD is far quicker to use. The storage and organisation of drawing using CAD software means drawings can easily be stored, dont take up any office space and are well organised and maintained. Disadvantages; Some shapes are still very difficult to draw using CAD software. It is very expensive to purchase CAD software no matter what version you choose. The computer and the necessary equipment needed have to be maintained and regularly updated which adds to costs. If the software was to crash or something went wrong it will need to be fixed by a professional in this field of work which costs time and money. CAD is very difficult to use and is regularly updated, therefore it is very hard to use and understand. As a result you will regularly need to be trained on how to use the software which adds to costs and time. If the software was to break all of the drawings and information ever saved on the computer software may be lost. CAD is not always suitable for site work. There are always doubts concerning glitches or viruses to the computer system. How the quality of graphical information significantly affects the quality of the completed civil engineering/construction project. In the construction industry finished work it contains a number of things such as the written specification; whether the designers requirements were met or not; whether the contractor has estimated the cost accurately or not; the products are ordered within time; whether the design and construction team have kept misunderstandings to a minimum. Consequently the graphical information for the civil engineering/construction project must always be correct and accurate. The graphical information should include every single material or item that is needed for the civil engineering/construction project with all its specifications. The designer must ensure they have created an accurate drawing along with a detailed schedule plan. This will ensure the contractor has the all of the correct products ordered before the work is supposed to commence. However if the architect or designer knows they have not achieved an accurate drawing they may include a schedule which they have used already on a similar project so that they can spend the remaining time modifying their drawing so that it meets their own and the clients standards. Though this may save time for the architect to create a perfectly accurate drawing the schedule is inaccurate and therefore lowers the standard of the project and also may add to costs as they may have the wrong equipment as the schedule is not specific to the project. If the schedule initiates up to the construction stage this may cause the project to run past the deadline dates and therefore add cost to the overall project. If the designer creates an accurate drawing for the project which is specific and contains the specific schedule it means that the overall finished construction of the project should also be of a high quality because it allows the contractors to plan ahead before the construction work starts. But if a schedule of high quality is used on the project which has originally used on a similar project the quality of the overall construction will suffer as a result. So no matter how detailed a schedule or information is on the drawing will only create a high quality project if it is specific and accurate to the job.

Speak Essays -- essays research papers

Speak, by Laurie Halse Anderson, is first-person narrative about overcoming our habits and misfortunes. It takes place at Merryweather High over the course of a year. The main character, Melinda, is a fourteen year-old, who is just starting high school. She is introduced, at first, as someone who doesn’t speak to anyone, almost, at all. All the other people in the high school seem to detest her. They say hateful things to her and throw objects at her. She seems not bothered by any of this. She is in her own being.   Ã‚  Ã‚  Ã‚  Ã‚  As the story progresses clues to why people hate her so much are revealed. There is mentioning of a party that Melinda, some how, ruined. People say that they or someone they knew got in trouble at the party. Melinda wants to forget that party. She blocks it out of her head. At every mention of that night Melinda cringes.   Ã‚  Ã‚  Ã‚  Ã‚  Melinda doesn’t like school. She hates the people and despises the classes. All of the classes except art. She loves her art class. Their assignment for the year is to create a piece of art, depicting a given image, that makes a statement. Melinda’s object is a tree. She has trouble with the tree.   Ã‚  Ã‚  Ã‚  Ã‚  Melinda starts school off in a bad way. She continuously gets in trouble with numerous teachers. She never does any homework. She mostly takes naps. Worst of all, in her mind, she has no friends. This does not change until she meets Heather, the new girl. Heather is...